Gay baits

What’s queerbaiting? Queerbaiting (sometimes called “gay-baiting”) refers to a marketing technique in media where creators hint at queer relationships or characters. They do it to gain an LGBTQ and ally audience without alienating their straight viewership.

The purpose of this method is to attract ("bait") a queer or straight ally audience with the suggestion or possibility of relationships or characters that appeal to them, [6] while not alienating homophobic members of the audience or censors by actually portraying queer relationships.